Monthly Archives: December 2010

Why Most Social Media Campaigns Fail

Tweet Does social media campaigns work? Most do not, and this article summarizes exactly why a high percentage of them will fail. Most of the reasons cited in the article can be avoided if you work with competent social media … Continue reading

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How to Add Streaming Video to an iPad App to Increase Mobile Marketing Results

Tweet Text message marketing is one thing – but the best part of developing a mobile marketing app is the fact that you’re constrained only by your imagination. Many companies are now taking advantage of this by hiring mobile application … Continue reading

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Are Newspapers a Dying Breed? Online Ad Revenue Surpasses Newspapers in 2010

Tweet Old media is dying – we’ve been saying that for a long time now. Now the folks at eMarketer are confirming a milestone for advertising on the internet where 2010 will mark the first time marketers put more money … Continue reading

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Official Apple iPad TV Commercial- the iPad is Changing Everything

Tweet Every day, news articles relating to how the iPad is changing everything are read from a variety of news outlets, like today’s blurb on how Air Canada is pushing their iPhone app via the National Post’s iPad sponsorship. If … Continue reading

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Mobile QR Codes and Bar Code Scanning Show Popularity During Holiday Season

Tweet What’s the difference between holiday shopping last year and holiday shopping in 2010? The biggest difference is that you’ve probably noticed QR codes and  mobile bar code scan marketing on a variety of products that you see in the … Continue reading

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JCPenny Mobile Gift Cards Increase Brand Awareness with Mobile App Loyalty Program

Tweet Mobile gift cards are here, and JCPenny is becoming somewhat of a pioneer in their employment via their latest mobile application where they offer monthly coupons and access loyalty programs to their opt-in subscriber list. Brand names know more … Continue reading

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Email, Video, Social Media, Mobile Marketing All Combine for Powerful Marketing in 2011

Tweet 2010′s almost done, and from the looks of the advertising landscape, many new marketing strategies have emerged in 2010, none more powerful than mobile marketing and video.  A recent article in eMarketer indicated that email and social media are … Continue reading

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The Biggest Reason SMS Text Message Marketing Campaigns Fail

Tweet It’s amazing the amount of poorly designed SMS text message marketing campaigns are being implemented out there by “expert” mobile marketers. Customers try generating an opt-in list of keyword subscribers only to find it’s not as easy as it looks … Continue reading

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Ebay Declares December 12th “Mobile Sunday”

Tweet Black Friday? Cyber Monday? For the second year in a row, mobile holiday shopping on eBay peaked Worldwide on the second Sunday of December, and now the company has termed the date “Mobile Sunday” as the busiest mobile shopping … Continue reading

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What’s Important Regarding mCommerce Mobile Marketing Retail Apps

Tweet mCommerce (mobile commerce) is gaining popularity very quickly, especially now that the holiday season is upon us. However, many mobile users are expressing frustration with a number of mobile marketing applications from a variety of retailers for the simple … Continue reading

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