Study after study continues to suggest that those who “like” brands from their Facebook Fan pages are more likely to buy from and be loyal to the brand. Every brand these days is looking to incorporate a loyalty rewards program into their offerings, yet many still ignore Facebook, one of the most powerful (and free) forms of marketing today.
In fact, a survey by eMarketer reports that in just last year alone, 32% of US social network users told the research firm they were at least somewhat more loyal to brands they were fans of on Facebook. So far in 2011, that percentage ticked up slightly, to 34%. In addition, 40% of respondents in 2010 said they were more loyal to brands they followed on Twitter, rising to 46% this year. As a result, more and more companies are ear-marketing their marketing dollars into mobile marketing, specifically on how to create their Facebook fan pages and Twitter presences significantly.
Customer loyalty issues aside, there’s so many more reasons to stake your claim to social media for your brand, not the least of which is better SEO for your current website, which MUST be mobile optimized to take advantage to the staggering number of people who are now accessing the web via their mobile devices.
Remember, when people “Like” you on Facebook and “follow” you on Twitter, they’re more likely to talk about your company and your products and services. That starts a conversation which many times can go viral. However, it can go good-viral, or bad-viral. Either way, your Facebook fan page and your Twitter accounts are excellent vehicles to combat bad press or interact positively with your customers. This is so important – it’s amazing how many brands are ignoring these points.
Create a Facebook Fan page for your brand. Devise a mobile marketing campaign to drive people to your Facebook Fan page and entice the visitor to “like” your page. Then create a Twitter account for your account as well and cross-market them both into your mobile marketing and social media marketing strategy and mobile marketing campaigns. Create a mobile keyword for your brand and incorporate that into your facebook fan page (in addition to lead capture on that Facebook fan page as well) and you’ll start developing a customer loyalty program without even knowing it!
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