By now, everyone should understand that a good sms text message marketing campaign needs a solid social media component for your marketing efforts to work together to bring you the best response and conversion rates. This obviously includes the creation and promotion of your own custom-branded Facebook Fan Page.

You can not skimp around this and it won’t cost you much if you’re serious about being successful in today’s social media environment. Remember, people do make first impressions – make sure they are good ones.!!!

A fully-loaded sms text message marketing account which will allow you to brand your own mobile keywords and create mobile opt-in subscriber databases will cost you less than $25/month and the software you’ll need to create tabs within your Fanpage will be in the $50/month range. Plus, a email marketing and lead capture system is absolutely essential as well ($20/month from AWeber – first month $1). That’s about $100/month total to do monster marketing. If you don’t have it or don’t want to spend it, you may as well stop reading the rest of this post because you’re probably not taking your business seriously anyway.

Once you create your Facebook fan page and start promoting it with a variety of unique ideas, you’ll eventually start to get “fans”. As a result of your “fan count”, Facebook displays an interesting metric that no one really seems to understand fully which is the “People are talking about” statistic. To give you an really basic overview, the stat tells you how virally active your page is. If you have 30 people “liking” your page and only 1 person talking about it, you need to get moving on developing a better two-way conversation with your target audience.

Adding Sweepstakes, video, contests, or providing engaging content on your fanpage wall will generally get that number higher.  Take a look at the “We Build Your Social Media” fanpage and note the number of “likes’ to that page (by the way, this is the same system we use here – you can do the same to get “likes” to your page). In addition to their approximately 8,100 likes, at the time of this writing, that Fanpage has “93 people talking about this”, meaning 93 people are sharing links, posting comments, and interacting with that page in some form of social media. Likewise, the “I Love Beer Show”, currently has 94 people “liking” the show, and “51 people talking about this” – that’s more than half the likes, meaning there’s some serious buzz going on at that page where better than 50% of people are sharing its content in some manner.

Could it be the mobile content where subscribers are sent text reminders of showtimes when they text “BEER” to 69302 so they never miss a show? Or perhaps their use of lead capture and forms? Or maybe its providing the opportunity to be automatically entered into Sweepstakes and giveaways? Or the fact that people can order a “Beer of the Month” subscription which monetizes the fanpage? Or maybe people just like to watch the show either on Facebook or at the customized website the Beer Show created just for that purpose?

You get the point. The “People are talking about” metric provides you with some valuable data and insights on how well your campaigns are engaging your prospects. Here’s a great article on Demystifying Facebook’s “People Are Talking About This” Metric that makes for interesting reading as well.

Get moving with this. Mobile marketing and social media are here to stay. Can we say the same for your business marketing strategies? And if you can’t do it yourself, hire a social media and mobile marketing agency to do it all for you. But DO IT!!!

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If you’re looking for the top selling no-contract prepaid cell phones, you need to visit Tsunami Wireless. They now have published their website with the newest Cell Phone and smartphone additions at prices that can’t be beat. (We know – we’ve looked).

These days, it makes no sense to get into a contract for cell phone service, because let’s face it – if the service was as good as they say it is in the commercials, you’d never want to switch so you wouldn’t need a contract to keep you chained up in the first place!  Then try getting out of your contract when they hit you up for that ridiculous “early termination” fee. How annoying!

Instead, Tsunami’s no-contract phones include deals from the likes of PlatinumTel, Simple Mobile, Page Plus Cellular, Total Call Mobile, H2O Wireless, and Red Pocket Mobile with the following details:

• PlatinumTel gives you true pay-as-you-go calling with no contract or credit check. PayGo per minute rates are the lowest in the industry at just 5¢ per minute, 2¢ per text, and 10¢ per MB of data usage! PlatinumTel operates on the Sprint PCS nationwide and 3G network to ensure excellent coverage throughout the U.S. Order your complete PlatinumTel cell phone and service plan package today, and SAVE BIG! Shop for PlatinumTel prepaid phones with no contract and no credit check.
• Simple Mobile prepaid phones with no contract and no credit check. Simple Mobile is gaining tremendous popularity in the U.S. because of its bring-your-own-device program which lets you use just about any unlocked GSM mobile phone with its services. Choose from three Unlimited calling plans $40, $50, or $60 per month, all of which require no contract, commitment, or credit check. All plans feature unlimited calling and texting. The $50 and $60 plans give you additional data usage for your smartphone. Simple Mobile uses the T-Mobile GSM network, so you are sure to get great nationwide coverage! Shop for Simple Mobile prepaid phones with no contract and no credit check
• Page Plus Cellular prepaid phones with no contract and no credit check. Page Plus Cellular is an amazingly affordable no-contract cell phone solution. It utilizes the Verizon Wireless network and has excellent nationwide coverage. Page Plus is geared towards the talk and texter and not so much the heavy data user. We offer some great deals on cheap cell phones for Page Plus Cellular. Shop for Page Plus Cellular prepaid phones with no contract and no credit check
• Total Call Mobile prepaid phones with no contract and no credit check. Total Call Mobile, Inc., is a mobile wireless services provider offering prepaid and postpaid wireless voice and data communications services throughout the domestic U.S. Total Call Mobile provides services using the Nationwide Sprint PCS® Network. The company provides advertising and customer service in English and Spanish. As the nation’s first multi-ethnic MVNO, Total Call Mobile offers a suite of high-value, low-cost international voice and data services. Total Call Mobile branded phones are available in select retail stores, as well as through wireless agents and dealers. Total Call Mobile is an affiliate of Total Call International (totalcallusa.com). Shop for Total Call Mobile prepaid phones with no contract and no credit check.
• H2O Wireless prepaid phones with no contract and no credit check. H2O Wireless (aka Oxygen Wireless, O2 Wireless, Locus O2, Locus H20, Locus Platinum, Locus Telecommunications) offers flexible and affordable wireless plans to meet your lifestyle. Whether you are looking for all-you-can-use unlimited plans or simple yet wallet-friendly budget plans, H2O has something just right for you. H2O Wireless uses the AT&T 3G Network, so you can expect excellent nationwide coverage. Shop for H2O Wireless prepaid phones with no contract and no credit check.
• With Red Pocket Mobile, spend as little as $10 per month for nationwide GSM cellular service. Nationwide Long Distance to all 50 U.S. states is included. There are No International Long Distance charges to Hong Kong, China, Taiwan*, South Korea, Canada, and Mexico City. Red Pocket Mobile unlimited plans are available. Red Pocket Mobile is an AT&T MVNO and operates on AT&T’s nationwide & 3G network. Unlocked 850/1900 MHz GSM phones are compatible with Red Pocket Mobile service. Phones must support 3G 850/1900 MHz frequency bands to support 3G data transfer speeds. Shop for Red Pocket Mobile prepaid phones with no contract and no credit check.

Tsunami Wireless is also selling cell phone refill minutes too, which is great because you make the purchase, refill automatically, and you’re done – you never have to leave your house. We’re talking big brand cell phone refills too, like AT&T Go Phone Refills, Simple Mobile Refills, Verizon Prepaid Refills, Page Plus Cellular Refills, TracFone Refills, PlatinumTel Refills, T-Mobile PIN Refills, Virgin Mobile Refills, etc. In other words, if you need cell phone minute refills, Tsunami Wireless has what you’re looking for.

And the best part is that Tsunami Wireless offers an affiliate program where YOU can be selling these products as well, turning your website into an extra revenue stream without having to do ANY of the work (shipping, fulfillment, customer service, etc.).

So many people want to start their own cell phone store because mobile phones are a recession-resistant business but think they have to spend thousands to do it. Wrong! (We’ve already made that mistake) Simply apply to this program today and you’ll be in the cell phone business in no time with just about a zero cash outlay (really!).

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The other day, we spoke about how social media is making traditional websites obsolete, but we also mentioned in that post the need for an extremely robust email marketing platform so you can turn your social media pages into powerful lead capture and lead generation devices.

Watch this video below to see the power of autoresponders that you can use TODAY to start growing your business and opt-in database subscribers, both email-wise and as pertaining to sms text message marketing. (these are the very same autoresponders we use for lead capture forms such as the one found at Tomball Properties and so many others)

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Here’s something website developers don’t want you to hear: The social web 2.0 has made it so you don’t even need a website to be successful (and dominant) online anymore. Facebook has transformed the need for a website with all the bells and whistles to the simple creation of a Fan page, if you have the knowledge and foresight to promote it properly.

Remember the days when you paid a website developer and graphic designer $5,000 to develop a Flash-based website with all those cool graphics and the navigation bar of “About Us, Our Services, Contact Us, etc.”? BORING… and totally unnecessary these days thanks to social media and mobile marketing. Don’t let anyone tell you otherwise, these days, it’s all about lead capture and instantaneous contact. The money’s in the list.

Virtual Social Media Agencies can now create “tabs” within your Facebook Fan Page that do everything your old website did, and they can do it on a system where most of your customers are already on. You’ve heard the story about “what good is your website if no one knows about it”? Well, that’s true – so it stands to reason you should be on a platform that everyone knows about first. How many people know you? How many people know Facebook? I think you get my point.

If your online presence is not collecting leads, you’re wasting your time. In today’s time, you just need 4 things to be successful in marketing your company online: 1) A Facebook Fan Page (Twitter and YouTube accounts are highly recommended but not necessary); 2) A lead capture management service; 3) A mobile marketing solution; 4) A blog to tie it all together – and that’s it! Seriously (and you can probably get by without the blog too if need be).

The best news of all is that everything listed above will probably cost you less than $50/month to maintain. If you don’t have $50/month to spend on marketing your business, then let’s face it, you have no business. Commit to taking action with this and stop listening to those high-end design firms telling you how great they are. Less is more right now, and content is king.

The first thing you need to do is go to GoDaddy or a similar domain name registrant and buy a URL. Then forward/mask the domain name or just point it to your newly created Facebook Fan Page. Your job at this point is to promote your fanpage and URL to get people to visit and “like” the page. But “liking” isn’t enough – you need to capture their information, and that’s where a lead capture and email marketing service such as Aweber comes into play.

The “I Love Beer” Facebook fan page is a great example of a demo page combining the forces of social media, mobile marketing, and lead capture. When you arrive at this page, it forces the user into a “like” in order for the content to be displayed. When the page is “liked”, the user is immediately taken to a lead capture form (which in this case, is already integrated with Facebook for easy lead conversion). It sounds crazy, but the goal of Facebook marketing is to get people to your Fanpage, then immediately get them off and into your marketing database.

Note on this Fanpage, that there are navigation tabs to “Suggest A Venue”, “Suggest a Beer”, “Contact Us”, all with their own separate lead capture forms, which should remind you of – that’s right: a website! In addition, you can even add a video component to your marketing efforts with Facebook fan pages, as demonstrated on  the “Watch Live” tab on the “I Love Beer” fanpage. You can even monetize your fanpage with Google Adsense or with any banner advertising you desire via the use of tabs and simple HTML coding.

So let me ask you: Where do you have a better chance of succeeding? … Creating your own website on the web and literally spending thousands of dollars to drive traffic to it, or creating a presence for free on a platform of 800 million users who are already there and maybe searching for keywords that relate to your fanpage?

But since we all agree everything is going to the cell phone these days, it is essential that you find a way to promote your new Fan Page (URL) via mobile marketing. On your mobile device, text the word “BEER” to 69302 to see how “I Love Beer” is using sms text message marketing to promote their fanpage. You need to be doing something similar to create yet another targeted opt-in list of prospects that you can market to in the future over and over again.

By using mobile marketing and lead capture with your social media, you’re combining the most powerful forms of marketing the world has ever known! And you’re doing it all without the use of that traditional “website” that every website developer tells you that you need. You can do this all yourself, or you can hire a professional social mobile company to do it all for you. Either way, you need to get on this, because I can guarantee you that many companies are transforming their URLs into powerful Facebook fan pages right now that are generating tons of revenue to their bottom lines in ways they never could have dreamed about using their old-fashioned websites.

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You have to think “out of the box”. That’s what everyone tells you. We hear that expression so often these days in marketing that it’s coming to the point where thinking “out of the box” means you’re thinking “in the box” since so many people are trying to do it. Let me pose a question: if everyone is thinking “out of the box”, then who’s doing the actual work?

You know, the people who actually have to develop the campaign, create the website landing pages, do the seamless integration with social media, develop the eye-catching graphics on both websites and print materials advertising your offer, creating the offer in itself, combining the text reminder system with the social media presence, making the QR codes and strategically placing them for optimal awareness, allowing the opt-in from a website rather than a straight mobile keyword, setting up the autoresponder messages, and making sure all the links go directly where you want to take the prospect, and so much more that goes into a successful mobile marketing and sms text message marketing campaign.

If you listen to all these “out of the boxers”, the conclusion most successful mobile marketers come to is NOT think outside the box, but to throw the whole box away! Be original. Develop a unique campaign and message and strive to exploit an aspect of your product that no one else is thinking about. Sounds “out of the box”, right? But in reality, it’s just being creative…  and the best mobile marketing companies do that very well.

Unfortunately, your pickings are slim. The reason for this is that mobile marketing has become such a hot topic, everyone (regardless of talent or experience) wants to enter this sms text message marketing industry as a provider of services when based on their talent level, they have no business to do so at all.  Few SMS solutions have really thought it all out. Sure they THINK they’ve developed an “out of the box” solution, but in reality it’s not. As you get more successful in your mobile marketing effects, you’ll see exactly what we mean by that.

Pick a SMS text message marketing platform that contains all the bells and whistles that make mobile marketing what it’s supposed to be. You can also start your own private label text message marketing program that makes a great white label where your branding becomes part of the solution.  And for those of you who don’t believe you have what it takes to do mobile marketing on your own, there’s always creative mobile marketing companies that can create something for you that’ll impress for sure.

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What will the new year bring for mobile marketing and certified text message marketers? Here’s what you should be concentrating on and what to expect from mobile marketing in 2012:

Social media by far is where everything’s going. By creating engaging Facebook Fan Pages with a virtual social media agency and developing mobile marketing strategies to drive traffic and interest to your social media initiatives, you’ll be on the fast lane to customer loyalty and branding programs that were absolutely unheard of just a few short years ago.

The Android market is hot and will remain hot. Despite the “coolness” of Apple and the iPhone, if you’re a mobile marketing developer, concentrate on developing apps for Android. And if you’re looking to have an app built for your company or business, target the Android marketplace first, then have one made for the iPhone if your budget allows.

Near Field Communication (NFC) will continue to grow to amazing levels in 2012. Mobile payments are one thing, but there are so many options and so many ways to utilize NFC, as more and more smartphones are factory equipped to accommodate NFC in 2012.  Most brands and consumers don’t even know what it is, but you probably already use it in everyday life such as keyless car entry or automatic toll collection. Just think about the possibilities of implementing such a technology on something you carry with you every single day. If you’re into mobile marketing and SMS text message marketing and are not doing some form of Near Field Communication technology, you’ll really be missing the boat in 2012.

Can anyone argue that more and more people are accessing websites from their mobile devices? Businesses and brands most certainly need a mobile-optimized version of their website created. If you’re a mobile marketer, concentrating on developing mobile websites will make sure you constantly have work. There’s so many options out there including mCommerce, the need for mobile lead capture and squeeze pages alone will be a major trend in the upcoming year (as it was last year in fact).

There’s little doubt that with the advent of technology, mobile marketing continues to be perhaps the best market to be in for year 2012.

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Recently, the Yankee Group put out an interesting report on what to expect in the mobile marketing and smartphone device industries in the year 2012 and after reading the entire document, I must agree that they are on target on just about every one of them. In summary, here’s what they are calling for during this holiday season of the 12 days of Christmas:

1. Asia will beat out both Europe and the U.S. in tablet sales (hint: the tablet market is HUGE!)
2. RIM will fend off Nokia and Microsoft to stay in the Top 3 of Smartphones (you can’t keep the good down for long!)
3. Android will take the lead in mobile enterprise (it’s cool to have an iPhone, but the Android platform is clearly better)
4. Emerging market operators will invest more in HSPA+ than LTE (not a good time to be Samsung)
5. IP-Based diameter signaling will take control (and fast!)
6. Cloud RAN will remain a wisp and personal clouds will hit consumer’s radar (we’ve been saying for quite a long time that this is where it’s all going)
7. Video consumption on tablets will more than double in the first six months. (it’ll probably be way more than that too!)
8. HTML5 will cross the enterprise tipping point. (what took so long!)
9. More than half of mobile malware signatures will target Android (unfortunately, we all know this will happen as the platform gets more and more popular)
10. North American enterprises will buy into 3G/4G M2M (reminds me of the folks who said “oh, the internet will never last!)
11. Multiple uber-TSM’s will emerge and do battle (perhaps the most lucrative part of mobile marketing?)
12. At least one US prepaid operator will beat out postpaids on Net Promoter Score (NPS) and economic woes will contribute to an additional 7 million Europeans switching providers. (after all, we are in a world-wide recession, right?)

So what do you take from this? If nothing else, mobile marketing is certainly one of the most dynamic industries on the planet at the present time and companies and brands would be foolish to ignore what mobile marketing can bring to their bottom lines. Find out what you’re company should be doing to stay relevant in 2012.

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So you took our social media advice and created your own Facebook Fan Page for whatever product or service your business specializes in, such as wireless mobile devices. Are your fanpage updates appearing on your prospects news feeds? The answer is surprisingly no unless you understand the intricacies of what Facebook EdgeRank really is and how it effects your social media and mobile marketing efforts.

The main problem is that no one actually understands exactly how Facebook EdgeRank is really calculated – but there are clues as to how best use the EdgeRank formula to your advantage. And make no mistake, you must understand EdgeRank to be successful with your Fanpages and interact with your fans, many of whom are not seeing your status updates.

There are three main factors: the relationship between you and your prospect, how much you interact, and how fresh your content is. Every “edge” is scored on these three major factors. Therefore, it makes sense to increase your interactivity with your target audience, which means “liking” pages, commenting on others posts and trying to engage your fans into commenting on your posts.

But just “liking” pages won’t do it – each level of Facebook interactivity has a certain weight associated with it that can increase your EdgeRank score, so make sure you’re posting valuable content and commenting on other pages with insightful and interesting comments as well. The more interactivity, the better chances that your posts will appear on your fans newsfeeds. And of course time is a factor as well as no one wants to read yesterday’s news. Constant, consistent posts are weighed much more heavily than older posts or a Fan Page that doesn’t get updated at all.

Many Facebook Fan page owners wonder what they need to do to increase fan interaction. One of the best ways of doing this is to post “edges’ that encourage it by asking questions or asking for feedback. “I’m going out for pizza” is a weak update. However, asking “What’s your favorite pizza topping” may get people to respond and create a certain buzz about that topic. Create status updates that will encourage discussion and you’ll see your interaction rise along with your EdgeRank.

Another great way to increase your EdgeRank is to publish photos and videos as updates. The thumbnail nature of these updates makes the content much more interesting and makes it much easier for your fans to comment on them. And don’t forget to add links to your updates to relevant sites and articles while telling your fans exactly why they should click on them for more information. Then ask for the feedback, which can be as simple as “What do you think about this?” Do this often enough (2 or 3 times a day) and your EdgeRank is sure to rise.  Just be sure to keep it fresh and interesting. Have a look at this fan page for a great example of an engaging Facebook fan page with great EdgeRank and how you can start your own virtual social media agency to produce something similar for your clients regardless of their industry.

Like everything in social media and mobile marketing, it all comes down to fresh, unique, interesting, and consistent content. And that’s what makes social media hard – which is why so many companies are out there to help you out with your social media marketing. It’ll take awhile, no doubt. But done correctly and consistently, the results are well worth it.

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Twitter has taken a lesson from the success of Facebook Fan Pages and will soon be rolling out their own version of Branded Twitter pages. It’s very important to understand exactly how that can apply to your company and/or brand, since I’m sure no one has to be reminded about the success many are seeing with their Facebook Fan Page results. Combined with a mobile marketing strategy, this Twitter enhancement is nothing less than huge!

The new Twitter brand pages comprise many great features that will make it even easier for brands to interact and engage their followers.

For example, the new Twitter brand pages allows you to customize and expand your header image with a logo and tagline and make it much more prominent on the page. In addition, there is an area for a “featured Tweet” which makes it easy to highlight individual campaigns, offers, or promotions and not have that tweet pushed down on your tweet timeline AND also auto-expands to automatically reveal videos, photos, or whatever graphic you want to highlight. Finally, the new Twitter brand pages allow you to separate your @replies from your @mentions, which is great especially if you have a lot of interaction with your followers.

Although you probably won’t see these new branded twitter pages yet since they are just in the process of being rolled out, you better not miss the boat with this because as soon as they are completely made available, all successful brands and marketers will no doubt take advantage of the enormous opportunity to create engaging, provocative, and compelling content.

Let’s face it – these days, you really don’t even need a website – in fact, more and more are accessing the web via their mobile devices. An interactive and customizable Facebook Fan page combined with lead capture, a blog where you can post your own content and material, a mobile marketing presence with a mobile campaign development team, and now the Twitter brand page and you are ready to dominate the social media landscape and grow your business in ways never imagined before. Whatever you’re doing on Twitter right now is going to become a lot better. And if you’re not on Twitter yet, look at your competition – they most likely are.

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It doesn’t matter what industry your business is in. YOU MUST GET INVOLVED WITH SOCIAL MEDIA! And since we all know that social media IS mobile marketing at this point since more and more are accessing sites such as Facebook and Twitter from their smart phones, mobile marketers need a way to leverage their mobile marketing campaigns with their social media presence.

Many social media consultants are asking how to start their own social media agency because they see where marketing is going, but can’t find the resources to partner up with to be successful. Well, we’ve done the research and it’s never been easier to start your own virtual social media agency to add to your repertoire of mobile marketing, allowing you to not only promote your business on social media but earn fees promoting other businesses for your clients on Social Media.

The best part about a virtual social media agency is that the software we found that powers such a system makes it extremely easy to create stunning, beautiful, and most importantly customizable fan pages that allow for lead capture and mobile opt-in, which can skyrocket your permission-based campaigns. This software is right at your fingertips and provides help, training, and feedback from social media experts who are ALREADY SUCCESSFUL in the social media world at your disposal. (see this fanpage as an example which was created by this group – how would you like 7,837 “likes” to your page?)

Now you can offer Groupon-like services like the daily deal sites do. Or run a viral marketing sweepstakes. And have it all trackable so you know exactly how your campaigns are performing. It’s all in this Total Virtual Social Media Agency platform. Isn’t it time you started your own virtual total social media agency to compliment the mobile marketing you’re already doing?

Get more information here and watch the videos below on an interesting take on how to make it happen: http://www.certext.com/virtualsocialmediaagency

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