Text message marketing is one thing – but the best part of developing a mobile marketing app is the fact that you’re constrained only by your imagination. Many companies are now taking advantage of this by hiring mobile application developers to create iPhone and iPad apps to increase their mobile marketing results. HSN is the latest example of a successful endeavor of combining live streaming video added to iPad app to help customers shop. The mobile app provides a video library to watch live video from HSN or archived broadcasts offering info on exclusive products and the top brand names they bring to their customers from the world of fashion, kitchen, electronics, shoes, handbags, home accessories, you name it.
The power of the app is its customizable nature, where users can create their own personalized “channels” based on their individual preferences. The iPad is great for video marketing. By adding video to your iPad app, you bring the app to life in a way where you can watch a video and shop at the same time via the app. The HSN app also provides product details, images, customer reviews, and related products for up-selling. Are you starting to see the power in such a mobile application?
Your product can be showcased via an iPad app in a similar manner. In fact, video should be at the forefront of all smart phone mobile marketing. Companies that do it right, such as HSN, will see tremendous benefits in targeting this area of marketing. Why? Watch this video below:
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