What do SMS text message mobile marketers notice first when they travel to New Orleans to attend a Saints/Steelers showdown on Halloween night? The New Orleans Saints use of SMS text message marketing of course!
The Saints marketing department has instituted a very unique application for mobile marketing as it applies to customer service. There are signs all around the Louisiana Superdome telling people to text “NOLA” followed by your seat location followed by whatever issue you’re experiencing. The system then automatically sends an autoreply message to the patron indicating their request was received and Saints customer service team members are then immediately deployed to expedite the resolution of the incident.
Got a rowdy drunk mouthing off? Need medical attention? Feel for your safety? Text message marketing solves all those issues and more immediately directly from your mobile device. What’s implied in the service is that once you’ve opted into the NOLA keyword (New Orleans Louisiana), you’ll then receive messages in the future from the Saints with discounted ticket offers, team promotions, and other events and items pertaining to the team. (that is, if the SMS text message marketing campaigns were implemented by certified text message marketers!). Saints fans have to option to opt-out at any point.
The stated goal of the Saints organization is to provide a safe and enjoyable environment for all attending Saints games. What a great way to institute a mobile marketing campaign with SMS text message marketing implications! More sports franchises should implement such a strategy – and it really doesn’t cost a lot to do it from a reputable text message marketing company. You don’t have to be in New Orleans to see unique ways to utilize mobile marketing.
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