New Twitter Brand Pages Makes Your Social Media and Mobile Marketing Even Better
Twitter has taken a lesson from the success of Facebook Fan Pages and will soon be rolling out their own version of Branded Twitter pages. It’s very important to understand exactly how that can apply to your company and/or brand, since I’m sure no one has to be reminded about the success many are seeing with their Facebook Fan Page results. Combined with a mobile marketing strategy, this Twitter enhancement is nothing less than huge!
The new Twitter brand pages comprise many great features that will make it even easier for brands to interact and engage their followers.
For example, the new Twitter brand pages allows you to customize and expand your header image with a logo and tagline and make it much more prominent on the page. In addition, there is an area for a “featured Tweet” which makes it easy to highlight individual campaigns, offers, or promotions and not have that tweet pushed down on your tweet timeline AND also auto-expands to automatically reveal videos, photos, or whatever graphic you want to highlight. Finally, the new Twitter brand pages allow you to separate your @replies from your @mentions, which is great especially if you have a lot of interaction with your followers.
Although you probably won’t see these new branded twitter pages yet since they are just in the process of being rolled out, you better not miss the boat with this because as soon as they are completely made available, all successful brands and marketers will no doubt take advantage of the enormous opportunity to create engaging, provocative, and compelling content.
Let’s face it – these days, you really don’t even need a website – in fact, more and more are accessing the web via their mobile devices. An interactive and customizable Facebook Fan page combined with lead capture, a blog where you can post your own content and material, a mobile marketing presence with a mobile campaign development team, and now the Twitter brand page and you are ready to dominate the social media landscape and grow your business in ways never imagined before. Whatever you’re doing on Twitter right now is going to become a lot better. And if you’re not on Twitter yet, look at your competition – they most likely are.
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