In today’s world, it’s official: if you want to be thought of as a major player, you need to have an app available for download on a mobile device. Period. There’s no getting around this new number 1 rule of marketing domination. There’s only one small problem: most apps aren’t thought out well and may actually have an opposite effect on a company’s brand if they are not properly thought out from the very beginning.

Consumers expect major brands to have mobile apps to facilitate shopping or interaction with that brand, many times making interaction with the app easier than the company’s present website. However, if that app is not useful, the consumer will have a negative association with that brand creating exactly the opposite desired effect. Therefore, flowcharting, planning, and precise detail should be given to every project in app development to ensure the engagement of the end user.

Leveling the playing field even more for small businesses versus their larger counterparts is a significant percentage of mobile app users report they are unhappy with the usefulness of the apps available for download. Opportunity? You bet – iphone and ipad application development (to say nothing about the ever increasing Droid market) provides a realistic avenue for small businesses to compete with the big boys. The growing number of unsatisfied app users is your ticket to outlandish profits if you think the process through and build something addictive that adds or builds to your brand.

And this isn’t coming from a mobile app developer. The STATS are telling you this. When users are unimpressed with the apps they download, that’s a wakeup call for you to create something better, so hire yourself an app development team and get moving by creating an easy-to-use app providing genuine value to users and crush your giant competition that still can’t get it straight despite their deep-pocketed marketing team that still doesn’t get it.

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