Satisfaction Rates for Mobile Tablet Devices are Off the Charts – iPad Future Bright
Remember the other day when we spoke about the growth of the tablet market and why there’s tremendous opportunity for mobile marketers in this particular niche? Well, eMarketer just published a survey indicating the satisfaction rates for tablets are off the charts with more than two-thirds of owners being happy with their internet experience using [...]
Tablet Marketing iPad 2 vs. Motorola Xoom : Who’s Batman?… Who’s Robin?
Let the battle begin, if it hasn’t begun already. With Apple ready to announce the iPad 2 in the hugely growing and competitive tablet market, where should brands and retailers focus their mobile marketing efforts? In other words, who’s the Batman, and who’s the Robin of the tablet market? The Motorola Xoom is surely giving [...]
Small Business Mobile Marketing Predictions for 2011
Mashable’s right on target with their small business mobile marketing predicts for 2011. The past year saw a staggering growth in consumer mobile usage, and with the smartphone industry growing at an unprecedented rate, 2011 could prove to be an unparalleled year in terms of mobile innovation and expansion. You don’t need a crystal ball [...]
Best Practices for Mobile Web Banner Ads Help Your Mobile Marketing Get Conversions
With so many “expert” mobile marketers out there, it’s absolutely amazing how relatively few of them realize the difference of displaying graphics on a mobile device versus graphics on a regular computer screen. What looks good on your laptop or PC desktop may not look the same on the small screen of a smart phone [...]
Mobilize your Current Website – Mobile Optimized Sites are Critical as Smart Phones become Smarter
It is critical that your current website looks presentable on mobile browsers. Why? Because more and more people are accessing websites from their phones – and that number is only going to go up. Mobile search engine traffic grew over 50% in the first half of 2010, and if that’s not a wake-up call for [...]
Will Mobile Marketing Make Credit Cards Obsolete?
Will upcoming smart phone and other mobile marketing technology render plastic credit cards obsolete, or perhaps just a fall-back payment method? With more than 180 million credit card holders in the US alone, that possibility sounds ridiculous in this day and age, but it really shouldn’t surprise anyone if that did happen in the not-too-far [...]
mCommerce is Fastest Growing Revenue Model – Businesses to Focus on Mobile Commerce with Mobile Marketing Campaigns
The InterContinental Hotels Group has been around for a long time. You’ve definitely stayed at some of their properties such as Holiday Inn and Crowne Plaza. But with all the advertising you see from them on TV, on the radio, and in print ads in newspapers and magazines, the hospitality giant’s fastest growing revenue stream [...]
Your Mobile Marketing “To-Do” List for 2011
Regardless of where your business is today and what you’ve been doing in years past to promote it, it’s time we all need to face some facts, and none is more important for the success of your business to understand rule number one of marketing for 2011 and beyond: EVERYTHING’S GOING TO THE SMART PHONE. [...]
Why SMS Text Message Marketing Provides Tremendous Opportunity in Mobile Marketing
According to ABI Research, consumers worldwide will send 7 trillion sms text messages in 2011. Seven trillion is an unfathomably large number, and one that should convince you of the fact that mobile marketing is a huge opportunity for permission based marketers in the coming year. If you own a small to medium size business, [...]
How to Add Streaming Video to an iPad App to Increase Mobile Marketing Results
Text message marketing is one thing – but the best part of developing a mobile marketing app is the fact that you’re constrained only by your imagination. Many companies are now taking advantage of this by hiring mobile application developers to create iPhone and iPad apps to increase their mobile marketing results. HSN is the [...]
