Mobile Payment Options and Solutions for Industry Standard Mobile Marketing mCommerce
The good news for mobile marketers involved with mCommerce is that the number of mobile payment solutions is growing every day. But similar to the long-ago days of Beta vs. VHS, which mobile payment option will seek to become the industry standard? Right now, there is no standardized mobile payment solution for an industry worth [...]
Restaurant Mobile Marketing – SMS Text Message Marketing for Restaurants Works When Staff is Properly Trained on Restaurant Mobile Marketing Campaigns
Many restaurants understand the necessity of incorporating mobile marketing into their advertising budgets. SMS Text message marketing is a powerful means of creating brand loyalty and driving incremental sales for existing customers for restaurants. There’s only one catch: most restaurant mobile marketing campaigns require that the restaurant staff be trained on best practices in mobile [...]
Credit Card Merchant Accounts – Credit Card Processing a Must in Mobile Marketing mCommerce, just as in eCommerce
What good is a fantastic mobile marketing or SMS text message marketing campaign if the prospects you attract to your offer can’t buy? That is why every mobile marketing campaign needs to have an mCommerce or eCommerce component to it – and that means setting up a credit card merchant account with a reliable credit [...]
Mobile Commerce (mCommerce) Mobile Payments a Game Changer With Near Field Communication (NFC) Technology
Take a look at your credit and debit cards in your wallet and purse. Believe it or not, they will soon be obsolete if the staggering pace of mCommerce development keeps up as more and more of your purchases will be made via mobile payments via a variety of mobile devices. Planning right now for [...]
mCommerce Summit in New York is a Must-Attend for Those Serious in the Mobile Marketing Industry
The 2011 mCommerce Summit will be held this year on May 12th in New York and will discuss the state of mobile commerce today and for the future. This is a must attend for anyone in the mobile marketing industry, but specifically for those interested in mobile commerce, which in our opinion, holds the real [...]
Near Field Communication Applications – How Near Field Communication (NFC) Can Impact Business
Believe it or not, most mobile marketers haven’t even heard of Near Field Communication (NFC), much less understand the implications on how it will change our everyday lives. There are a tremendous amount of applications possible as a result of this technology, a technology that really isn’t even that new – it’s just new to [...]
Mobilize your Current Website – Mobile Optimized Sites are Critical as Smart Phones become Smarter
It is critical that your current website looks presentable on mobile browsers. Why? Because more and more people are accessing websites from their phones – and that number is only going to go up. Mobile search engine traffic grew over 50% in the first half of 2010, and if that’s not a wake-up call for [...]
Follow Golf Digest’s Mobile Marketing Lead by Generating Revenue from In-App Advertising
Golf Digest recently debuted their new ad-supported iPad application designed to create revenue via mobile marketing. The paid iPad app (available at Apple’s iTunes store for $4.99) allows users to read reviews of featured golf course, watch video tutorials and demos, and buy gold merchandise directly from golf retailers. By going mobile, Gold Digest now [...]
Location Based Mobile Marketing – Visa’s iPhone App Showcase Merchants and Targets Holiday Shoppers
As a result of a location based mobile marketing iPhone app targeting holiday shoppers, Visa cardholders now have access to over 50 new unique merchant offers in a wide variety of industries from Papa John’s Pizza, to Holiday Inn, Meineke, 24 Hour Fitness, Jos. A. Bank, New York & Co., Planet Hollywood, Tourneau, Ramanda, Crowne [...]
mCommerce Example: Ticketmaster iPhone Mobile Marketing
Who hasn’t bought a ticket from Ticketmaster yet? The ticket buying experience is about to get a lot easier with the launch of their mobile commerce (mCommerce) iphone app. The mCommerce enabled app for the iPhone and iPod touch allows fans to purchase tickets to a wide variety of events via “in-app” mobile commerce functionality. [...]
