You like it when people “like” your brand on Facebook, right? Well, many business owners seem to forget that potential customers can also “like” you directly from their mobile devices and smart phones too! That’s why it’s extremely important that your Facebook Fan page is designed and created to encourage “likes”, which in turn, converts to sales in the long-term. The reason is obvious: Facebook is a legitimate and powerful form of social media marketing. And those who are doing it well are reaping the rewards of integrating social with mobile marketing and sms text message marketing from straight text message marketing campaigns to the more advanced uses of downloadable applications for both the iphone and Android markets.

The problem with the creation of Facebook fan pages and Facebook marketing in general is that everyone out there self-proclaims themselves “experts” with no real-world knowledge of how to actually implement these powerful forms of social media marketing. Then trying to incorporate a text message campaign turns out to be a disaster for these non-certified impostors.  What you really need to do is find certified text message marketing professionals capable of creating, designing, and most importantly implementing engaging Facebook Fan Page campaigns at reasonable prices.

If you do that, you’ll no doubt see a dramatic effect to your bottom line as the result of incorporating social media marketing with all forms of mobile marketing. And the good news is MANY of your competitors are not doing this yet, which levels the playing field with respect to your brand and everyone else. Get on this today.

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The New York Philharmonic is now using text message marketing where audience members could vote for an encore from the evening’s soloist by mobile voting on their cellphones. This is simply another brilliant application of the power of SMS marketing, since everyone who voted got added as an opt-in subscriber for future text message alerts. But it gets even better. The reply message offers a discount to “pre-order” the cd of the event, thereby driving sales in a manner previously unheard of. Plus, don’t forget to friend us on Facebook!

Like it or not, the tradition-bound classical music world has officially embraced text message marketing, and the mobile voting nature of mobile marketing allows audiences to participate in programming in new and original ways.

We’ve obviously seen mobile marketing being successfully used in the retail world, whether it be a straight text to optin to a subscriber list, a SMS text message 2-d barcode scan, or a location-based geofencing text message marketing strategy. Charities, restaurants, airlines, museums, sports teams, etc all implement some sort of texting platform. Now we can add orchestras to the growing list. And the New York Philharmonic is not alone. The Los Angeles Philharmonic also uses a mobile alert system on its screen at the Hollywood Bowl and on its Web site where users opt-in to receive concert updates, special offers and contest announcements.

Perhaps the Symphony, traditionally a classy concentration intensive event, is a bad venue to implement texting strategies, but the point here is that the same idea could be used for your local musician or band seeking to increase their response rates to an audience more receptive to texting during a performance with the goal being to establish long-term loyal relationships, programs no doubt developed by certified text message marketers.

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