The restaurant industry in general is perhaps the hardest hit demographic in today’s struggling economy.Fewer and fewer people are eating out and getting new customers is getting harder and harder as competing businesses vie for discretionary spending. Not only that, but even when people do go out to eat, they are spending less when they do and demanding more. The result: restaurants need a new, cost effective way to bring people to their establishments.
Text message marketing is the answer. By providing customers with discounts and mobile coupons sent directly to their cell phones, restaurants can benefit from new technology by bringing their message to a user’s mobile device in a format with a read rate that blows away traditional advertising. Not only is print, TV, radio, etc expensive, but there’s no way to track whether or not the advertising campaign is actually working or what the true ROI of a campaign really is. With text message marketing, you can track response rates and immediately know whether your campaign is successful or not.
Restaurants create an “opt-in” offer to entice the prospective customer to essentially “sign up” by texting the restaurant’s particular keyword to a shortcode. (ex: text HOTDEALS to 69302 and be alerted when discounts become available for your favorite restaurant). Once subscribed, restaurants can then send out mobile coupons and offer their subscriber base any kind of offer they want, all redeemable directly from the subscriber’s mobile device at the exact time you want the offer to be available for.
The best news is that certified text message marketers have already built an online showcase of participating restaurants offering mobile coupons, either by a straight SMS text message coupon or delivered as a result of a 2D barcode scan resulting in a graphical coupon directly visible on web-enabled cellphones. Restaurants that would like to add their listing to this network can visit http://www.HotDealsNetwork.com and add their listing for free. In addition, restaurant goers can be informed when discounts are available in their area for free as well by texting HOTDEALS to 69302 to get on the Hot Deals Subscriber list.
There are plenty of online restaurant directories out there, but only the Hot Deals Network combines the power of sms text messaging, barcode scanning, video, and other internet promotional activities to their clients and website visitors – all created by the certified text message marketers over at GottaGoText.com, who power the website and consult with their client base with the goal of driving sales for restaurants and saving them money in the process.
The bottom line is restaurants especially need to implement new and creative marketing ideas to stand out from the incredible competition they face. Traditional marketing just will not do it anymore. They need to turn to technology for effective, cost-efficient ways to be unique in their market place. Developing a text message marketing campaign and showcasing it on the Hot Deals Network is an excellent start!
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