Remember when people thought Social Media was a fad? It wasn’t too long ago that many remained unconvinced about the value of tweeting, posting on Facebook, and adopting social media in general. Of course we all see what’s happened in just a short amount of time. You’d have to be blind to not realize mobile marketing and social media (Facebook in particular) is no longer an option – it is a must to stay relevant with your business.

With that fact in mind, one may ask “what EXACTLY is the value of a “like” on your Facebook Fan Page? A study by the research group Syncapse has determined the average annualized value of an individual fan on Facebook to be $136.38. That’s a pretty interesting stat, considering the “age of selling” has long past. With social media, you’re competing in the “Age of recommendations” instead, and business must understand the subtle difference between the two.

Your customers are your best salesforce. When people “like” your page, they are indicating to the social media world their acceptance and endorsement of your product and/or service. When YOU tell people you’re great (sales), it’s hard to get people to listen and act. When others tell their friends how great you are (recommendations), it’s as strong as word of mouth can be. Social media is the platform that allows you to do this, and if you do it correctly, it can happen in a viral manner unlike any traditional advertising method you’ve ever employed!

The study also revealed that:

• 38% are more likely to become a fan of a brand if one of their “friends” already “liked” the page.
• 44% are more likely to try a brand when “liked” by a family member or close friend
• 36% are more likely to try a brand when “liked” by anyone on their friends list.

Obviously, “liking” is tremendously important. If you want to establish a social proof for your business, which is so necessary in today’s business environment, you must concentrate on increasing the engagement of your Facebook fan page, which in time should translate into significant “likes” for your brand.

Let’s do a quick test to see if everyone’s paying attention: How much is the I Love Beer Show’s facebook fan page worth? Based on their “like” total as of this writing, if you said upwards of $151,000 you’d be correct. How’d you like those kinds of results for your page as well?

Remember, each like is worth $136.38. What happens if you build your fanpage to 100, 1000, or even 10000 “likes”? You can do the math on the theoreticals. The bottom line is that it really doesn’t cost a ton of money to see these kinds of results. But you’ll probably need to consult a mobile marketing social media agency to do it. But do it today and start to build value – literally – with your social media.

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We’ve talked about this many times: it would be a big mistake to ignore the impact Facebook and social media in general can have on your business and brand. The traditional multi-page websites are slowly giving way to one-page mobile optimized web pages containing the most important element of internet marketing: the lead capture. And that applies whether you’re doing mobile marketing, email marketing, or what have you.

Many, however, are overlooking the Facebook “like” button, which is another big mistake because clever use of this function can bring in significant revenue. The Facebook Like button is a Social Plugin – an embeddable social feature that can be integrated quickly into your mobile optimized or regular website with just a line of HTML, which can quickly create a viral social media tsunami when someone clicks the button.

The “like” button can be installed on any content on your page that you want people to share such as news articles, blog posts, photos, videos, etc. But how do you optimize the Facebook “like” and what are the best practices for implementing “like” ideas? You need to consider 5 major points:

1. Add Open Graph tags, allowing you to customize images, titles, and descriptions. Without these tags, the pages on your website may lack important context when they appear on Facebook news feeds and timelines of others.
2. You need to position your “like” button for maximum effect, ideally above the fold, adjacent to any standalone graphical elements, at the end or beginning of your article, graphic, or video, left-justified directly under the object, or on its own, separated from any other icons appearing on the page.
3. Add copy near the “like” button to enable and encourage commenting on your page. Facebook says “likes” with comments get three times more distribution and four times more engagement. Komments are King!
4. Show faces on your page, which are simply people who already have liked the page. Another Facebook stat: People are twice as likely to click on a Like button when they see a friend’s face next to it, and six times as likely when more than one friend has already liked it.
5. Test, test, and test again. View your Facebook Insights page and keep optimizing until you are getting the results you’re looking for.

Simple (and obvious for the most part), right? There really is no reason not to implement the “like” button on your marketing efforts. If you don’t want to do it yourself, hire a social media agency to do it for you, but it must be done. Social media is here to stay, and with 850 million users on Facebook who log onto the site on a daily basis, do you have any idea on the business you may be missing?

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If you’re not using video in conjunction with your mobile marketing campaigns, you’re really missing out on a very powerful form of internet marketing. Nothing converts better or helps an audience engage with your brand better than video, so ignoring YouTube makes absolutely no sense at all. Plus, it’s a free service, and one that if done correctly, can drive a lot of traffic to your mobile optimized websites, lead capture landing pages, and overall social media presence.

As the number 2 search engine on the internet, YouTube is helping more marketers get their message across with its new “Google AdWords for Video” program where you can bid on keywords to get targeted eyeballs on your videos and only pay when someone clicks your ad. The video below is a quick tutorial on how the program works:

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We all use Google. And we all know how precise they are with their data. That’s why it should come as no surprise how Google says that the mobile Web is growing eight times the speed of the Internet, showing how digital marketing is quickly becoming a mobile-first world. This is exactly why if you are a business owner, you need to enter the mobile marketing environment – period!

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You see text message marketing all over the place in the advertising world these days as many businesses are utilizing the “text KEYWORD to SHORTCODE” approach to build their mobile opt-in database lists. And although sms text message marketing has been around awhile now, few businesses are really seeing the significant results they had hoped for. The main reason for this low opt-in conversion rate is simply because the offer presented to the customer isn’t strong or relevant enough for them to give you their cell phone number. That’s essentially the problem for many: what’s a good enough incentive for prospective customers to text in your keyword?

Click to request a demo of G2G's Golf Mobile Loyalty Rewards Program

The answer is – just like any good paper-based rewards programs – you have to make people come back to your place of business over and over again. And the best way to do this and provide the incentive to opt-into a mobile marketing campaign is through the use of a well-thought out and completely customizable mobile loyalty rewards program. Have you seen a good mobile loyalty rewards program out there that’s working well and converting opt-ins? Probably not, because there aren’t many. But G2GGolf is bringing this technology to golf courses with excellent results.

Rather than your typical “text GOLF to 69302 to get our newsletter” or something equally as boring, golf courses are now employing Mobile Loyalty Rewards Programs that allow golfers the ability to earn points each time they visit the golf course or play a round and have those points accumulate to redeem valuable perks and incentives such as free golf rounds, 2 for 1 specials, and discounts at the clubhouse or bar. The entire program is accessible on cell phones and internet access isn’t even needed! In short, the golf industry has never seen anything as flexible and effective as the mobile loyalty rewards solution offered through G2GGolf.

The program is set up as follows:

1. The golf course selects the perks they want to offer via the mobile loyalty rewards program and the points associated with achieving that particular goal. (They can have up to 10 goals, such as a free round of golf)
2. The course then decides how those points will be provided to the customer based on either a purchase or a visit to the golf course. For example, a customer may earn 5 points for each round of golf purchased.
3. A customized keyword is created for customer opt-in purposes. (The golf course administer can also opt-in loyalty rewards program members from their own cell phone as well)
4. A login screen with the golf course’s name for branding purposes is provided by G2G with a unique URL for the golf course to implement their program. (They can also administer their entire mobile loyalty rewards program from their cell phones if desired).

Once logged in, the entire mobile loyalty rewards program can be administered from that screen, whether it be on a typical computer screen, laptop, or any mobile smartphone device such as an iPad or iPhone by logging in with your secure password. An example login screen can be seen on a mobile optimized page found here.

When a golfer goes to pay for a round, the cashier can now ask that golfer if they’re already part of the course’s mobile rewards program. If yes, they just plug in their phone number on the admin screen, apply points to that account and the golfer gets immediate notification of their point tally via a text message telling them how many points they have just accumulated. If that incremental point total matches the amount needed to redeem a particular perk, the golfer is also immediately notified as well by text. That text may say something like, “Congrats! You have earned a free round of golf. Show text to cashier to redeem” – or something to that effect. And that happens each time points are added to trigger a redeemable perk. If the golfer isn’t part of the program already, they can easily be immediately registered via the golfer’s cell phone by texting the keyword to 69302 or the golf course administrator can do it directly on their phone.

Now this is where it REALLY gets interesting. Perhaps the biggest problem of text message marketing in general is the inability to combat fraud with respect to redeeming coupons. Once someone is subscribed to your mobile marketing database, you don’t want to constantly keep giving them the same freebies. The mobile loyalty rewards program solution from G2GGolf solves this problem by generating automatic random redemption codes that are provided with each text message that allows a golfer to redeem a perk! We’ve seen many mobile marketing solutions as text message certification experts, and have to say we’ve never seen anything quite as powerful as this.

To redeem a perk, the golfer must show the text and provide that random redemption code to the cashier for entry into the system. The cashier then enters the code, which triggers the system to not only generate the “thank you” text message for being a loyal golfing customer, but also zeros out that particular perk with a status indicating “redeemed”. No more duplication of giveaways! Plus, the golf course administrator can go through each cell number contained in their list of mobile rewards program members and instantly see who’s redeemed what, when, and what is still in the cue. Talk about knowing your customer!

The golf course mobile loyalty rewards program also incorporates QR Codes, where a golfer can scan the code on their phones to be immediately taken to their login screen to check their account status. In addition, golfers can text the golf course’s customized mobile keyword followed by the word “status” and get a text message in reply indicating how many points they have accrued in real time and how many they need to reach their next milestone perk. For an example of how powerful this system works, visit the G2GGolf website and request a demo of their golf course mobile loyalty rewards program. Start by texting “GOLFPERKS” to 69302.

If you own or operate a golf course and are not yet using this mobile loyalty rewards program yet, you need to get on board because this brings text message marketing for golf courses to a whole new level. And you’d be surprised at how affordable it is to implement this program. Next time someone tells you mobile marketing doesn’t work, ask them if they’ve seen a REAL mobile loyalty rewards program – I’ll bet the golf course you play at hasn’t implemented a system such as this. I bet you’d like them to, huh?

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While many are complaining about the new never-ending changes Facebook has come up with regarding Fan Pages, savvy social media marketers are actually embracing the new design with tremendously useful features. Facebook also has imposed very strict guidelines as to the use of these pages, which at this point no one knows how seriously they’ll be enforced. With that in mind, here’s what you MUST know regarding the new Facebook Fan Page timeline design:

• Because the new pages are landscape in dimension, you can now basically embed your current website into the page with the use of tabs. Subscribe to a tab creation service, create the tab, embed whatever page you want to highlight and viola: your fanpage is now your second website! (or the only online presence you’ll really need if you make clever use of lead capture squeeze pages).
• Your cover image can set the tone for the entire page. The new timeline design allows for ideally an 850 x 315 graphic that can really bring your facebook fan page to life! However, Facebook is imposing guidelines to create content engagement rather than selfish self-promotion, so you can’t use any “call to action” like “sign up for updates” or “like this page” and such. In addition, you can’t include any contact info, URLs, or reference any features on your Fanpage with this graphic. In other words, your content is king. (and you’ve heard that before many times before – Facebook is listening).
• Remember those tabs you created that were listed on the left of the page where no one saw them and they never stood out? Well, now the new Timeline design creates horizontal tabs, each associated with a customized image which can function like… well… your current website! Navigation for your new fanpage has been made SO MUCH easier it’s not even close!
• Your sidebar graphic is now a 180 x 180 pixel square. Because that’s so small, it’s probably not a good idea to include a call-to-action on this graphic either, so it’s best to use just your logo for this. Once again, it’s all about promoting your page with engaging content.
• The “About” section of your page is now more prominently displayed. This is great because now that information you enter about your fanpage or company really means something. Before, you had to search hard for that info (as well as your website). Marketers who target this element of the new fan page timeline will see tremendous interest in what their company does by the way the timeline now displays this information.
• You now have the capability to create Milestone’s on your page and assign a graphic to that event. This is huge as it’s perhaps the most effective way to generate comments and likes to your page. The picture for the milestone can be up to 843 X 403 pixels, making it very noticeable on the site in a way that couldn’t be done with the previous fan page design.
• Milestone’s are great, but with the new timeline, you can also feature posts and “pin” a particular one to the top of your page so it’s always in view when a visitor arrives. “Pinning” has become quite popular recently with social media platforms such as Pinterest and now Facebook has provided a similar functionality which is extremely important to showcase significant events to fanpage visitors on a consistent basis.
• And we’ve saved the most controversial change for last, which probably is the best change of all when you get right down to it: You can no longer “force” visitors to your fanpage to a certain tab. Before you could pick a tab for a new user to land on, where many pointed their sites to “Force” a “like”, followed by a reveal tab with further information for those “liking” the page. Why is the new design better? Because, as we said before, your content and your graphics and your social media strategy is what will now drive “likes” rather than fancy gimmicks. In other words, now when people “like” your page, you will have really earned it!

So what do all these changes really mean in the real world usage of Facebook? Simply put: it’s going to separate the real social media marketers from the amateurs. It’s no longer good enough to just put up a fanpage and fish for “likes”. If you haven’t noticed yet, content is what wins out in Social Media, and it will continue to be so for a very long time. There’s no getting around it any more: YOU MUST PROVIDE ENGAGING CONTENT! But how do you consistently do so?

We can help you combine your mobile marketing with social media with a content creation package that has just about everything covered, whether you’re a social media newbie, someone with intermediate knowledge of social media, or an experienced expert. Rather than pay someone $4,000 a month, this software does it all for you, including content creation, for just $50/month and a modest setup fee. You’re basically creating your own virtual social media agency (and you can make a business of it as well if you desire).

Here’s the cold, hard truth: If you don’t want to pay that (or don’t have $50/month to master the new Facebook Timeline design features), you just don’t want to remain relevant in today’s business social media climate. It’s really as simple as that.

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Have you been exposed yet to the latest in Social Media? Pinterest seems to be taking the social media industry by storm. So much so, that Hitwise listed it as one of of the Web’s Top 10 sites. Time listed it as a Top 5 Social Network and comScore reported that as of November, 2011, Pinterest already had almost 5 million users! Obviously this is not something to ignore, both from a mobile and social aspect.

Pinterest is an online community functioning as a social photo sharing “pinboard”, allowing you to “pin” anything on the web you find interesting. You can then organize your “pins” into themed image boards that others can follow and comment on, thereby finding friends or inviting friends to join. By following boards that other Pinterest users have created. anyone can follow what you pin and “re-pin”.

You think Twitter, Google, Facebook, and YouTube are important for your referral traffic? Well, stats recently released from social sharing site Shareaholic show that Pinterest is already driving almost as much traffic to websites as Twitter and Google AND way more than YouTube, Reddit, Google+, and Facebook! Therefore, it follows that using Pinterest to promote your mobile marketing to drive more traffic to mobile optimized squeeze pages would be a no-brainer. The stats already prove it! – and Pinterest is NEW! and mobile friendly on just about any cell phone or mobile device (talk about fast growth).

As technology continues to change, so must you or you’d be killing your marketing efforts. Failure to jump onto Pinterest would be one such mistake. Take a look at the chart below from the folks at Monetate and decide for yourself:

Businesses need to use Pinterest to showcase their products and services. Using a little creative juice should provide you with another avenue for promoting your mobile offers and sms text message marketing campaigns. But like everything else about successful marketing, it comes down to main principle of mobile marketing success: create interesting and engaging content that’s easy to share.

Because Pinterest boards are customizable, you can create information pertinent to your business and tag it with the proper keywords to exactly attract your target audience. (This is the best way to increase your conversion rates for your mobile offers). Then add images to your boards of everything you want people to see and share, including your products and/or services, as well as pinning things that are related to the products and services you offer. (This makes you look like you have your act together). Then share it! Pinterest provides a “Goodies” widget where you can add a “Pin It” button to your site to make sharing easy. You can do this yourself or hire an expert social media firm to do it for you.

Pinterest is the next social media game changer! Make total use of your Social Media by sharing your Pinterest boards via Facebook and Twitter. Get the word out and invite your friends/followers to check out your new Pinterest board and you’ll have Pinterest followers in no time. But more importantly, it’s another social media avenue you must explore to continue to expose your mobile marketing offers to the largest audience possible. Just a pin or two per week will move your boards up in views and people will find you quicker in this new medium – one that if you ignore, you’re giving a heads up to the competition.

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One of the best ways to get your mobile marketing offer out there for people to see it is by writing an informative blog post or article that addresses a concern and provides a solution to the problem. As more and more people read your content, they are likewise also seeing your offer. If your content is compelling enough and as readers trust you more and more, you’ll start seeing major mobile opt-ins as well as skyrocketing conversion rates. But there’s one big problem:

How do you get people to actually read what you’re writing? The biggest thing you can learn to do in order to achieve that result is to learn how to write a great headline. Yesterday, I attended a webinar hosted by Jon Morrow from CopyBlogger which went into this topic in detail. He also has a list of some of the best headlines that have worked for countless marketers over the years, which are listed in general for you below. If you want the explanation and details on why they work so well, just go to Copyblogger.com and look around – a wealth of information at that site!

USE “THREAT” HEADLINES:

• How Safe Is Your [Valuable Person/Object] from [Threat]?
• [Number] Warning Signs That [Blank]
• Warning: [Blank]
• Can We Really Trust [Person/Company/Product]?
• The Shocking Truth about [Blank]
• The Great [Blank] Hoax
• How [Blank] Gamble with Your [Blank]: [Number] Ways to Protect Yourself
• [Number] Lies [Group of People] Like to Tell
• [Number] Things Your [Trusted Person] Won’t Tell You
• [Number] Little-Known Factors That Could Affect Your [Blank]
• [Your Audience] Alert: The New [Blank] Scam to Avoid

USE “ZEN” HEADLINES:

• The Zen of [Blank]
• Can’t Keep up? [Number] Ways to Simplify Your [Blank]
• How to Take Charge of Your [Unruly Problem]
• The Minimalist Guide to [Aggravation]
• [Number] Shortcuts for [Completing Tedious Process] in Record Time
• Get Rid of [Recurring Problem] Once and for All
• How to End [Problem]
• How to [Blank] in [Number] Minutes
• [Number] [Blank] Hacks: A Cheat Sheet for [Blank]

USE “PIGGYBACK: HEADLINES:

• [Do Something] Like [Famous Person]: [Number] Ways to [Blank]
• [Famous Person’s] Top [Number] Tips for [Blank]
• The [World-Class Example] School of [Blank]
• The [World-Class Example] Guide to [Blank]
• Secrets of [Famous Group]
• What [World-Class Example] Can Teach Us about [Blank]

USE “MISTAKE” HEADLINES:

• Do You Make These [Number] [Blank] Mistakes?
• [Number] [Blank] Mistakes That Make You Look Dumb
• [Number] [Blank] Mistakes That Make You [Look/Sound] Like a [Blank]
• [Number] [Blank] Mistakes You Don’t Know You’re Making
• Don’t Do These [Number] Things When [Blank]

USE “HOW-TO” HEADLINES:

• How to [Blank]
• How to Be [Desirable Quality]
• How to [Blank] (Even If [Common Obstacle])
• How to [Blank] Without [Objectionable Action]
• How to [Do Something] While You [Do Something Else]
• How to [Blank] and [Blank]
• How to [Do Something] That Your [Target Audience] Will Love
• How to Use [Blank] to [Blank]
• How to [Blank] in [Year]
• How to [Blank] — The Ultimate Guide
• How to Be Smart in a World of Dumb [Group]

USE LIST HEADLINES:

• [Number] Ways to [Do Something]
• [Number] [Blank] for [Event/Cause/Process]
• [Number] Killer Resources for [Audience/Process]
• The Top [Number] [Blank]
• [Number] [Blank] Secrets Every [Audience] Should Know
• [Number] Surprising Reasons [Blank]
• The [Number] Laws for [Blank]
• [Number] Steps to [Blank]
• Get [Blank]! [Number] Ideas That Really Work
• [Number] Things Your [Target Audience] Needs to Hear You Say

Now all that’s left for you to do is actually set up an SMS text message marketing campaign to begin your mobile marketing efforts. Get started now at G2GText.com for $24.95/month or contact us for detailed info on how to have a mobile marketing campaign created for your business or brand.

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By now, everyone should understand that a good sms text message marketing campaign needs a solid social media component for your marketing efforts to work together to bring you the best response and conversion rates. This obviously includes the creation and promotion of your own custom-branded Facebook Fan Page.

You can not skimp around this and it won’t cost you much if you’re serious about being successful in today’s social media environment. Remember, people do make first impressions – make sure they are good ones.!!!

A fully-loaded sms text message marketing account which will allow you to brand your own mobile keywords and create mobile opt-in subscriber databases will cost you less than $25/month and the software you’ll need to create tabs within your Fanpage will be in the $50/month range. Plus, a email marketing and lead capture system is absolutely essential as well ($20/month from AWeber – first month $1). That’s about $100/month total to do monster marketing. If you don’t have it or don’t want to spend it, you may as well stop reading the rest of this post because you’re probably not taking your business seriously anyway.

Once you create your Facebook fan page and start promoting it with a variety of unique ideas, you’ll eventually start to get “fans”. As a result of your “fan count”, Facebook displays an interesting metric that no one really seems to understand fully which is the “People are talking about” statistic. To give you an really basic overview, the stat tells you how virally active your page is. If you have 30 people “liking” your page and only 1 person talking about it, you need to get moving on developing a better two-way conversation with your target audience.

Adding Sweepstakes, video, contests, or providing engaging content on your fanpage wall will generally get that number higher.  Take a look at the “We Build Your Social Media” fanpage and note the number of “likes’ to that page (by the way, this is the same system we use here – you can do the same to get “likes” to your page). In addition to their approximately 8,100 likes, at the time of this writing, that Fanpage has “93 people talking about this”, meaning 93 people are sharing links, posting comments, and interacting with that page in some form of social media. Likewise, the “I Love Beer Show”, currently has 94 people “liking” the show, and “51 people talking about this” – that’s more than half the likes, meaning there’s some serious buzz going on at that page where better than 50% of people are sharing its content in some manner.

Could it be the mobile content where subscribers are sent text reminders of showtimes when they text “BEER” to 69302 so they never miss a show? Or perhaps their use of lead capture and forms? Or maybe its providing the opportunity to be automatically entered into Sweepstakes and giveaways? Or the fact that people can order a “Beer of the Month” subscription which monetizes the fanpage? Or maybe people just like to watch the show either on Facebook or at the customized website the Beer Show created just for that purpose?

You get the point. The “People are talking about” metric provides you with some valuable data and insights on how well your campaigns are engaging your prospects. Here’s a great article on Demystifying Facebook’s “People Are Talking About This” Metric that makes for interesting reading as well.

Get moving with this. Mobile marketing and social media are here to stay. Can we say the same for your business marketing strategies? And if you can’t do it yourself, hire a social media and mobile marketing agency to do it all for you. But DO IT!!!

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The other day, we spoke about how social media is making traditional websites obsolete, but we also mentioned in that post the need for an extremely robust email marketing platform so you can turn your social media pages into powerful lead capture and lead generation devices.

Watch this video below to see the power of autoresponders that you can use TODAY to start growing your business and opt-in database subscribers, both email-wise and as pertaining to sms text message marketing. (these are the very same autoresponders we use for lead capture forms such as the one found at Tomball Properties and so many others)

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