There aren’t too many industries out there today that can make better use of mobile marketing than real estate agents and brokers. Joe Samples of REMAX Benchmark Realty is one such agent who has created a unique concept in real estate marketing and is using SMS text message marketing as a means of developing a permission based opt in database via the mobile channel at his website at www.SnowbirdInVegas.com.

By texting the word “SNOWBIRD” to the shortcode 69302, those looking for real estate in the Las Vegas area are immediately provided with a list of available properties applicable for those looking to escape their icy cold winters. The use of mobile here is key, as these opt-in subscribers can then be contacted at in real time at a later date when new properties become available.

Real estate agents can therefore create an “alert service” in an extremely affordable manner (sms text message accounts at G2GText.com costs just $24.95/month to brand your own keyword). When combined with innovative advertising means to promote the mobile marketing campaign, sms text message marketing becomes an extremely targeted and profitable way for real estate agents to think “outside the box” and develop new ways to marketing their properties.

The website at www.SnowbirdInVegas.com (created by SoMo Technologies, Inc.) features a lead capture form as well as advertising the mobile offer. SnowbirdInVegas.com also incorporates all the latest in social media as well, including Facebook Fan Pages, YouTube videos, and Twitter functionality, all of which is essential in today’s marketing climate where you must combine your sms text message marketing with a social media presence.

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9/6/11: Las Vegas, NV – SoMo Technologies, Inc. , the primary subsidiary of W Technologies, Inc., has announced today the publishing of www.DTCEligibility.com, a mobile optimized website/blog providing info on how to obtain DTC eligibility and now to navigate the dynamics of the process, as well as getting 15c211 info and potential introductions to market makers. In addition to the mobile optimized nature of the project, the site contains a variety of social media applications and mobile optimized lead capture landing pages.

From any page within the site, users can “Tweet” the page’s content or automatically share that page with their friends on Facebook or on their Facebook Fan Pages. The homepage functions as a quick intro regarding DTC eligibility and 15c211 filing info with an eye-catching “call to action” which when clicked, displays a lead capture form which a user can fill out to obtain DTC eligibility. Note that all these features are available in the mobile optimized version which appears automatically when the website detects it is being viewed from a mobile device.

The entire site has also been strategically designed with Search Engine Optimization techniques (SEO) in mind. The site is a product of SoMo’s “Instant Web Presence” program, which develops basic blog setups and websites within 48 hours for an initial price of just $499. Other charges may apply based on the scope of the work requested by each particular client. Either way, Instant Web provides an excellent vehicle for those looking to get online with a mobile optimized website at an inexpensive price.

“We have been very happy working with SoMo on a variety of projects and will continue to use them in the future”, said DTCEligibility.com owner Seth Farbman, who also had his VStockTransfer.com website created by SoMo Technologies. “I would recommend them highly for anyone looking for the complete package of website design, social media, and mobile marketing”, he continued.

DTC Eligibility is an excellent example of a website combining the powerful features of social media and mobile marketing. The site features a customized header, footer, and background image and can be updated at any time by the website owner via access to their own backoffice.

“More and more people are accessing website content from their phones. In today’s mobile world, you must have your website mobile optimized in order to stay relevant”, said SoMo VP Ron Costa.

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“Looking for commercial foreclosures and commercial REOs? Visit this site for more info”

That used to be the way real estate agents sold property on the internet. But now, as mentioned time and time again, there isn’t an industry in the world right now that can’t take advantage of mobile marketing. We’ve already seen the traditional real estate agent use SMS text message marketing helping them sell residential real estate by texting a keyword to a specific shortcode and perhaps delivering information back to the user’s cell phone about the house a potential buyer may be looking at. Now, we’re seeing mobile marketing being implemented in the commercial real estate world as evidenced by the CommercialREOs.com website.

By texting the keyword “REOS” to 69302, people can automatically opt-into a alert service where they’ll be the first to know when new commercial foreclosures become available on the site.  The residential foreclosure and residential reo market is huge, but nothing compared to the numbers that the commercial foreclosures and commercial reos are seeing, and the real estate agents over at Beltway Realty are seeing this opportunity and diving into mobile marketing to exploit yet another advantage that technology brings us all.

In addition, the site features the use of QR Codes, where scanning the 2d barcode graphic shown on the homepage will deliver the entire CommercialREOs.com website and all their commercial foreclosure listings directly to a user’s smart phone instantly. There’s no better form of marketing in today’s noise-filled, ad bombardment world than when a potential buyer of your goods or services actually asks to receive your content. Mobile marketing allows this, and QR Codes bring it to another level.

What’s great about SMS text message marketing for commercial foreclosures is that when new properties become available, it becomes a simple matter of logging into your personal text message marketing backoffice (sign up for one here for $25/month) and blasting out a text message to your entire database with a simple click of the mouse. Everyone on that list gets immediately notified by text message (something 95% of us still read, compared to the spammy-ness of email), and these potential buyers have the ability to immediately act on the information. When you’re talking about selling multi-million dollar commercial foreclosures, what is that worth to you, the real estate agent? Of course the price of running text message marketing campaigns is paltry compared to the results when it brings you the right buyer! Can text message marketing for real estate be any more obvious of a no-brainer?

The dollar figures and potential profits in commercial foreclosures and commercial REOS are staggering  – but the competition is fierce as well. Company’s need to employ new and innovative forms of marketing to stand apart from their competitors. As in the case of Beltway Realty, mobile marketing needs to be a vehicle in your advertising arsenal.

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The Las Vegas Home Expo is now text message marketing certified with a mobile marketing campaign targeted to their upcoming spring show on February 25 – 27 at Cashman Field in Las Vegas. By texting “HOMEEXPO” to 69302,  users opt-in to an SMS text message marketing campaign that immediately delivers a “3 for 1″ coupon directly to the user’s cell phone.  By capturing cell phone data, the Home Expo will then send text messages to all their opt-in permission based database as a reminder not to miss the show along with other specials, announcements, and special deals well after the show is over – all for just $24.95/month via GottaGoText.com’s mobile marketing platform.

In addition, the Home Expo is employing a video email campaign using ComF5 that allows users to receive the very same “3 for 1″ coupon, only via email instead. The template was created and matched exactly to the look/feel of the Home Expo’s main website, which highlights the completely customizable features of the ComF5 video email software package, and one you can use for your own business if you sign up for the service here.

The opt-in template can be viewed here.

All the stats and trends point towards mobile marketing and text message marketing as something every business must utilize in order to stay relevant in today’s mobile world. Combine that with video and you have an extremely powerful marketing engine that results in large attendance to events such as the Las Vegas Home Expo.

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Natural Buzz Multimedia is now mobile marketing certified with their website at www.NaturalBuzz.com. The company provides search engine optimization in a very unique manner by providing businesses and individuals with a free i-skore report, which is the sum total of all content about a particular entity or individual that appears within the search results. The end result is the ability to actually control the results found with information that showcases you in the best light possible.

Their website functions as a fully branded customizable free WordPress blog and has been completely mobile optimized for browsing on mobile devices such as smart phones, iPads, and tablets. In other words, when you access their site from a mobile device, you’re going to see a completely different view than you would from a regular desktop or laptop browser – a site light on graphics and heavy on content for easy reading and navigation. If you haven’t mobile optimized your current website with mobile optimized landing pages and mobile optimized squeeze pages, you need to follow Natural Buzz’s lead on this and get it done right away as it can’t be any clearer where the future of web browsing is heading: toward the mobile device.

In addition, the company is also using dynamic QR codes (quick response 2d bar codes) on their blog so readers can download whatever page they are looking at directly onto their smart phone devices.  Many blogs allow for subscriptions via RSS, but there’s also the ability to subscribe to their blog and get immediate updates by subscribing to their opt-in list via text message.

Get free publicity for your website with a mobile marketing certification. Find out more info here >>>

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All Vegas Valley Realty, a real estate brokerage located in Las Vegas, has been SMS text message marketing certified by CerText.com at their website www.HUDForeclosuresHomes.com. The website provides resources on how to buy a HUD home in Las Vegas and the vicinity, including North Las Vegas, Summerlin, and Henderson. The company has initiated a text message marketing campaign where users can text the keyword “HUDHOMES” to 69302 on their cell phones and immediately get back a text message with a list of all relevant HUD foreclosure homes available.

How to Buy a HUD Foreclosure Home

But it hardly stops there. Their website has been mobile optimized as well, so when users view HUDForeclosuresHomes.com on their smart devices, the browser will display the web-optimized version as opposed to the regular site. This is crucial in today’s marketing world as more and more people are accessing websites on their phones. All Vegas Valley Realty realizes the importance of a mobile optimized website and mobile optimized landing pages, which have been optimized on their “Contact Us” and “Buyer Registration” forms.

Also, All Vegas Valley is implementing QR Codes and bar code scanning on their HUD foreclosures site too. The bar code found at the bottom left part of every page will deliver the content shown on that particular page directly to the users cell phone when scanned. Bar codes provide an excellent way for users to find out more about your business. The QR Code found at the www.HUDForeclosuresHomes.com blog is dynamic in that you will get exactly the page you’re viewing at the time when you made the scan. It’s not a static “one-size-fits-all” scanning option. You’re likely to see more and more QR codes as you go about your normal life as this technology is starting to boom.

Finally, you can subscribe to their feed by traditional RSS means, or you can subscribe by text as well, courtesy of Semper Fi Web Design. Again, scroll to the bottom of any page on the blog and “subscribe by text message” to see the mobile marketing in action.

SMS text message marketing campaigns, text message subscription capability, QR Codes, and mobile website optimization and landing pages makes the HUDForeclosuresHomes.com a certified text message marketing project and one that should be implemented accordingly to your own line of business to take your permission-based mobile marketing efforts to another level.

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Allure’s mobile marketing and text message marketing campaign has been certified by CerText. The high rise condo developer is using the keyword “ALLURE” to build a database of online prospects. View the video below:

Click here to view the embedded video.

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